Pricing, preparing, and positioning distinctive or complex property for the right market.
Rochester, New York · Real estate, built differently
See the whole asset.
Make the smarter move.
Mark Updegraff is a Rochester broker, investor, developer, and operator helping owners and investors turn complex real estate decisions into clear action.
A wider field of view
One decision.
Every angle.
Real estate is rarely just bedrooms, bathrooms, and square footage. The smartest decisions account for condition, construction, financing, market positioning, buyer psychology, rent potential, operating expense, and long-term value.
Mark’s perspective comes from doing the work: brokering transactions, renovating buildings, operating property, evaluating investments, raising capital, and leading teams.
The story behind the strategy →Real estate expertise
Clarity for the move
that matters.
Investment & multifamily
Acquisition, disposition, rent rolls, operating expenses, repositioning, and the realities of older Rochester housing stock.
↗Luxury & waterfront
Discreet representation, market positioning, architecture, presentation, and negotiation across Greater Rochester and the Finger Lakes.
↗Commercial & development
Mixed-use, industrial, adaptive reuse, and owner-user real estate—viewed through both a broker’s and operator’s lens.
↗A Rochester point of view
“Protect the client. Position the property. Pursue the best possible outcome.”
Mark moved to Rochester in 1997 and built his career here—from technical work in imaging science to real estate redevelopment and brokerage leadership. That analytical foundation still shapes how he studies markets and solves property problems today.
Rochester Chamber: Geared for Growth ↗Featured media
Conversations
worth hearing.
Selected appearances on widely followed real estate platforms, covering investment strategy, operations, market analysis, and relationship-driven growth.
BiggerPockets↗
Flagship podcast · Episode 112
“Little Old Lady House” Investing with Mark Updegraff
A wide-ranging conversation about acquisition criteria, tenant screening, property management, finding deals, and building a real estate business.
Listen or watchBiggerPockets↗
Original video interview · 2011
BiggerPockets Interview with Real Estate Investor Mark Updegraff
An early BiggerPockets video conversation on turnkey investing, tenant screening, cash reserves, and practical advice for new investors.
Listen or watchLifetime Cash Flow↗
Podcast · Episode 859
The Art of Relationship Building in Real Estate
Mark discusses real estate operations, systems, marketing, environmental diligence, and the value of making people feel heard.
Listen or watchGreater Rochester Chamber + 13WHAM↗
Local business feature · Geared for Growth
Updegraff Group Realty Finds New Home on Monroe Avenue
A Rochester-focused interview about the company’s growth, current projects, community investment, and continued commitment to the region.
Listen or watchThe Real Estate Syndication Show↗
Podcast · Episode 1706
How You Can Convert Leads and Grow Your Pipeline
A practical conversation about relationship-based sales, lead management, follow-up, automation, and measuring what works.
Listen or watchRental Property Owner & Real Estate Investor↗
Podcast · Episode 378
How Understanding the MATH of Real Estate Helps Make More MONEY
Mark explains the ratios and repeatable analysis he uses to study rent, value, and neighborhood-level appreciation.
Listen or watchThe operating platform
Connected by
one point of view.
Mark founded and leads specialized real estate businesses across brokerage, management, and investment. Updegraff Services is the property-service identity operated through Updegraff Management LLC.
Brokerage
Updegraff Group Realty
Residential, investment, luxury, waterfront, and commercial representation.
Visit company ↗Property operationsUpdegraff Management
Full-service management for Rochester-area owners and residents.
Visit company ↗Property servicesUpdegraff Services
Roofing, maintenance, and selected improvement work contracted and managed by Updegraff Management LLC.
Visit company ↗InvestmentRaze Capital
Due diligence, acquisitions, capital relationships, and asset management.
Visit company ↗Community + education
Beyond the portfolio, Mark contributes to Rochester’s entrepreneurial ecosystem through business education and engagement with the Golisano Institute for Business & Entrepreneurship ↗.
Who Mark helps
Bring the complicated part.
Reading the income, condition, risk, and upside before capital is committed.
Understanding the asset beneath the listing—and negotiating from a position of clarity.
Evaluating acquisitions, adaptive reuse, disposition, and the next best use.
Start with the decision
Three useful
ways in.
You do not need to arrive with a finished plan. Start with the property, the records you have, and the decision that needs to become clearer.
For rental owners
Sell a tenant-occupied property
Review the operating picture, resident considerations, condition, buyer fit, and timing before the property reaches the market.
See the decision guide ↗For buyers + investorsReview a multifamily opportunity
Bring the address, rent roll, known expenses, condition information, and the question you are trying to answer.
See how the deal gets tested ↗For owners weighing optionsDecide whether to sell or hold
Compare current operations, capital needs, management burden, value, timing, and what would need to change for either path to work.
Compare the two paths ↗Straight answers
Frequently asked.
What kind of real estate does Mark Updegraff specialize in?+
Mark advises on residential, luxury, waterfront, multifamily, mixed-use, commercial, industrial, and other investment properties in Greater Rochester, the Finger Lakes, and Upstate New York.
Why work with a broker who is also an investor and operator?+
A transaction can be evaluated beyond price and square footage. Mark brings practical experience with construction, rent potential, operating costs, financing, redevelopment, and long-term value.
Where does Mark Updegraff work?+
Mark is based at 1039 Monroe Avenue in Rochester, New York, and serves clients across Rochester, Monroe County, nearby suburbs, Lake Ontario communities, the Finger Lakes, and select Upstate New York markets.
How do I start?+
Send Mark a short note about the property or decision you are considering. You do not need to have every detail organized before reaching out.
Start with the real question
What are you trying
to make possible?
Buying, selling, investing, repositioning, or simply evaluating—start with a direct conversation.